When you hear the name Bucked Up, your mind might jump straight to hardcore weightlifters, powerlifters, and fitness influencers shaking up pre-workout blends on social media. But if you step inside their vibrant storefront between the BYU-Idaho campus and downtown Rexburg, you’ll quickly realize this local staple caters to a much wider crowd than just the early-morning gym crew. Just ask owner, Brady Gardner.
"We have loved these products for a long time and we use them in our everyday lives," says Gardner. "We see people all the time that come in for clean energy to use while hunting and hiking, or need vitamins to help with sleep and focus, or are looking for weight loss solutions. We see it all and people know that Bucked Up has a product for almost anything."
Located at 12 W 1st S (in the T-Rex Plaza), Bucked Up Rexburg has become a go-to energy and wellness hub for college students pushing through finals, busy local parents managing chaotic schedules, and anyone just looking to upgrade their daily physical performance.
Not to mention that all supplements and apparel (excluding drinks) are ALWAYS 20% off in-store!
There are a lot of reasons why Bucked Up products have become so popular in the last decade, but here are just a few:
The fitness supplement industry is notorious for "proprietary blends", which is just a fancy way of hiding exact ingredient amounts behind a single, ambiguous label. Bucked Up completely flips the script with 100% label transparency. Whether you are buying one of their famous BAMF or WOKE AF high-stimulant pre-workout, their standard Bucked Up blend, or their completely caffeine-free non-stimulant lines, every single ingredient and its exact clinical dosage is printed clearly on the back. You know exactly what you are putting into your body, every single time.
While their pre-workouts are great for boosting endurance and strength, Bucked Up is also packed with everyday wellness solutions. They stock everything from high-quality collagen and organic greens to protein powders, creatine, and everyday gummy vitamins. Even their massive wall of brightly flavored Bucked Up Energy Drinks has taken the town by storm, serving as a clean, sugar-free alternative for students needing a study session pick-me-up or workers hitting a 3:00 PM slump.
Bucked Up isn't just a place to buy supplements; it's a lifestyle brand. Their storefronts are lined with high-quality, limited-edition activewear and lifestyle gear. You can browse through premium hoodies, leggings, hats, gym bags, and shaker bottles so you can look your best whether you're hitting the local trails or studying at the library.
Walking into a supplement store can feel incredibly overwhelming, but the staff at the Rexburg location are friendly and take a no-pressure approach. Some products even have sample packs available so you can test flavors before committing to a full cannister, and the team is always ready to guide you toward a stack that matches your unique health goals.
"We actually don't market our store like we ought to," said Gardner. "But we've found that the products are so good and the company is so great at constantly innovating that customers continue to come in. People love these products and it really shows!"
Next time you need to recharge your internal batteries or restock your wellness cabinet, stop by their store and see why they've built such a massive, loyal community.
To keep an eye out for their highly anticipated annual sales, new product and flavor drops, and special community events, make sure to follow them on Instagram and Facebook.
